With a history of sold out shows across the country and stages graced by the likes of RÜFÜS DU SOL, Duke Dumont and FISHER, Australia's fastest-growing music and lifestyle event brand For The Love has solidified its place in the hearts of many as a festival favourite.

Most recently, the brand reveled in the success of a sold out show with Dom Dolla at St Kilda’s Catani Gardens, where 15,000 fans flocked to experience an all-encompassing hometown moment with the Melbourne-born global music icon. Elements of high-scale pyrotechnics, fireworks and a captivating light show united to produce something truly special at this unforgettable palm-lined paradise.

“IT MEANS SO MUCH TO BE ABLE TO BRING THE COMMUNITY TOGETHER THROUGH INCREDIBLE MOMENTS, CONNECTING AUSTRALIANS WITH MUSIC ICONS AT OUR BEAUTIFULLY CURATED EVENTS AND LOCATIONS, ALL WHILE INJECTING BROAD ECONOMIC VALUE INTO LOCAL BUSINESSES AND THE AUSTRALIAN ECONOMY AT LARGE WHEN IT’S NEEDED MOST.”

- Ben Tucker, For The Love Director.

Revitalising the Australian economy

Last summer alone saw For The Love generate an impressive $2.9M worth of domestic tourism, as well as inject $3M of economic value into the Australian economy through the creation of almost 2,000 full-time, part-time and single-day jobs.

For The Love is not just focused on supporting businesses in the arts, music and entertainment industries, but also interconnected industries spanning hospitality, retail and tourism by working closely with local tourism bodies and media giants MTV Travel.

These valuable partnerships are set to see these figures exponentially grow 400% by the end of the 2024 financial year.

Innovation across the nation

Over the last two years, For The Love has forged their way off the beaten path by creating incredible moments that redefine the event landscape. Blending signature elements of music, fashion and lifestyle, the brand offers a multi-sensory experience unique to itself.

Amongst fronting the post-pandemic reemergence of the music industry, their achievements include taking home ‘Most Creative Event’ in the IAAPA International Awards for their 2021 world-first music, surfing and lifestyle event at URBNSURF.

The 3-day event series at Australia’s first surf park featured electric performances from international tech house phenomenon Fisher, house sensation Hayden James and acclaimed indie band Ocean Alley overlooking a waterside amphitheater of guest surfing in perfect waves.

What’s Next: The best is yet to come

With the next slew of unforgettable moments on the horizon, For The Love is set to evolve once again with headline-making, international artists and creative elements bound to ignite an experience like never before across an impressive 4-stop national tour this coming summer.

Curated site design and elevated event structures will create a music, fashion and lifestyle playground for a forecast 50,000 + person strong national audience.

Double-story VIP viewing lounges, interactive artist interview hangouts and highly engaging, unique partner activations will be brought to life this summer across stunning waterside locations with the creative flair only FTL is renowned for.

It’s exciting to think that the best is yet to come.
For future updates on For The Love’s upcoming national tours and unique lifestyle events,
join the ride: www.fortheloveftl.com