WHAT SO NOT & LPX REVEAL 'BETTER' VIDEO

Today, Sydney’s What So Not reveals the sci-fi-esque video for “Better” ft LPX (dir. Mafalda Millies) on the eve of his seven date co-headline tour with US beat master Baauer – a B2B made in bass heaven. On “Better” Emoh teams up with LPX, solo moniker of Lizzy Plapinger of American duo MS MR.

Video director Mafalda Millies says: “Playing off the premise “I’m Better Than...”, this music video features Emoh and Lizzy captured in a visually oversaturated cyber void, dominated with footage surrounding the notions of temptation and seduction; of simulacra and simulations. All visuals are layered and combined with animated, digital graphics, pie charts, numbers—An overload to the senses highlighting the degree to which we are consumed, distracted and controlled by the flood of content directed at us daily. This collage-based video is made up of both, original footage and found footage; and was very much inspired by artist Stan VanDerBeek’s “Movie Mural” (1968).”

Better” debuted live at What So Not’s headline Coachella slot in the Gobi tent where audiences experienced the Australian producer’s full artistic vision, a giant chrome horse on monster truck wheels rivaling a hollywood film set. Since the live reveal, bootleg versions of “Better” have been eagerly sought after by fans and is now available here. Emoh explains "I had a few productions I’d been working on in this sonic field but struggled to find a vocalist with the right attitude and tone to fit. Lizzy and I clicked instantly on this trajectory and began jamming on the tune.”

The last year has shaped up to be one of the most significant periods in What So Not’s career; he delved into writing & co-direct music videos, such as EP title track “Divide & Conquer” & “Trust” which features model, actor and dancer Shaun Ross, and produced now staple festival anthems: “Divide & Conquer”, a remix of RÜFÜS’s “Innerbloom”, and a collaboration with Skrillex and RL Grime on “Waiting”. He contrasted these dancefloor ready tracks with an eclectic mix of softer soundscapes release on his debut solo Divide & Conquer EP, as well as dabbling in production for Albanian pop star Era Istrefi on her hit ‘Redrum’.

Official Music Video | What So Not ft LPX - "Better" Subscribe to the What So Not YouTube Channel for more music and videos Lyrics: How's it gonna feel when you come down from choking on your spite and there's no one let to fight for you cuz I heard

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